Nairobi, Kenya-based EcoPost manufactures construction poles from the thousands of tons of plastic waste the city produces every day. Poles made from used industrial machinery are often used to build fences, park benches, and other objects. Since wood in Kenya is very scarce and subject to theft and termite damage, the poles are selling very …
In 2005, the vice president of Lundbeck, a central nervous system (CNS) pharmaceutical company based in Denmark, had to decide what to do with one of its most promising subsidiaries, Lundbeck Korea. Under the leadership of the Country Manager and Regional Manager Asia, the subsidiary had grown far beyond its originally set goals in its …
This case concerns the acquisition of Godiva Chocolatier by Yildiz Holding from its former owner Campbell Soup and its strategy to preserve Godiva’s “made in Belgium” brand position. The provenance paradox, a problem faced by emerging market companies trying to establish their brands in developed markets, had not become a problem for Yildiz Holding. After …
The Chinese currency, the renminbi, is the subject of controversy between China and its trading partners (especially the United States), accusing China of manipulating its exchange rate to artificially lower its exports. They see the renminbi as an unfair weapon in international competition. Chinese officials responded that these attacks were unfounded: the renminbi was not, …
In mid-2019, Mobiuspace, a Chinese internet company, faced a new challenge. As a result of declining sales in domestic mobile Internet markets, foreign markets offered new opportunities. In 2009, Snaptube, a short video aggregation and distribution platform that featured Mobiuspace as its flagship product, seized the opportunity to grow in emerging markets by creating personalized …
In 2014, Yildiz Holding, a Turkish conglomerate, had just acquired the British biscuit maker United Biscuits, the premium chocolate maker Godiva Chocolatier Inc., and the American company DeMet’s Candy Company. As Yildiz Holding pursued its goal of dominating the global biscuit and snack market, senior executives wondered whether the company’s business model (which had been …
The case will open in November 2019 when Ozgur Tort and Mustafa Bartin, CEO and director of large format and online retailer of Migros Ticaret A.S. (Migros), the oldest and one of the largest supermarket chain in Turkey, is considering the best fulfillment format and delivery model for the company’s growing online arm, Sanal Market, …
The case of Apple in China and India examines the competitive challenges faced by a global company in the two major emerging economies of China and India. In these two major emerging markets in particular, Apple’s flagship iPhone sales are well below its market shares in many industrialized countries and well below its own stated …
In 1980, the city of Kunshan was a pure landscape and was not on the radar of the Chinese government or the international business community. In 2010, Kunshan was the richest city per capita in China and a global technology hub with companies such as Foxconn, Compal Electronics, and Wistron. Kunshan’s entrepreneurial and entrepreneurial development …
Amyris has grown from a Silicon Valley startup to a publicly traded global company genetically programming yeast into chemicals used by more than 250 million consumers in more than 2,000 brands. The company’s journey included entering the market with new production solutions, learning how to reduce risk through business partnerships, and expanding from B2B to …