AquaSafi Purification Systems: Changing the Operating Model

AquaSafi Cleaning Systems Pvt. Limited. (AquaSafi) was a social enterprise with the aim of providing drinking water to people in developing countries. The organization assembled and sold its water treatment technology at a cost to villages and non-governmental organizations in rural India. Before deciding to change AquaSafi’s current operating model, the managing director considered that …

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d.light: Selling Solar to the Poor

D.light is one of the leading manufacturers of solar powered lighting technology specially developed for the world’s poorest customers. With more than 7 million lights sold since 2007, the company is relatively successful. However, selling to the poorest customers has not achieved the desired level of penetration management, and the company is currently struggling with …

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Thai Union: The Making of a World-Leading Seafood Company

Thai Union has come a long way since its humble beginnings in 1977 as a Thai supplier of private label canned tuna to American importers. In four short decades, it had grown to become one of the world’s leading seafood companies, with sales of $ 3.8 billion in 2016. Thiraphong Chansiri, the CEO, had brilliantly …

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Illumination Solar: Delivering Energy Poverty Solutions

In October 2017, the co-founder of Australian social enterprise Illumination Solar considered his company’s Give Power campaign. After five years developing and supplying portable solar lanterns to some of the world’s poorest communities, including refugee camps, he decided to market his products to Australian customers for outdoor uses such as camping and hiking. As part …

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Migros Turkey: Scaling Online Operations During COVID-19 (C)

The case will be opened in August 2020 when Ozgur Tort and Mustafa Bartin, CEO and director of large format and online retailer of Migros Ticaret A.S. (Migros), the oldest and one of the largest supermarket chain in Turkey, is navigating Migros through COVID19 and the unprecedented surge in demand for groceries online. Between the …

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Tata Motors in Singur: Public Purpose and Private Property (B)

In October 2008, Tata Motors closed its car factory in West Bengal in response to widespread protests by farmers over land acquisition problems. This meant ditching a project the company invested $ 300 million in and postponing the launch of the Nano, the cheapest car in the world. What strategy could Tata have followed to …

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Estimating Demand in Emerging Markets for Kodak Express

This case involves an executive who needs to estimate demand for Kodak Express outlets in various developing countries based on socio-economic and demographic data for the countries. The case requires students to think about how data at the national level (GDP per capita, population, income distribution) can be converted into a form that is meaningful …

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Allianz Turkey: Focus on the Customer (A)

At the age of 39, Solmaz Altƒ ± n assumed command of Allianz Turkey. Solmaz quickly recognized that although the insurance market in Turkey was poorly penetrated, it was operating in a very competitive environment with price pressure and therefore cost control. As a result, customer satisfaction suffered. Despite the growing Turkish economy and a …

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