Yildiz Holding: Global Expansion Strategy

Case Solution

Saul Estrin, Christine Cote, Katherine Nunner
Ivey Publishing ()

In 2014, Yildiz Holding, a Turkish conglomerate, had just acquired the British biscuit maker United Biscuits, the premium chocolate maker Godiva Chocolatier Inc., and the American company DeMet’s Candy Company. As Yildiz Holding pursued its goal of dominating the global biscuit and snack market, senior executives wondered whether the company’s business model (which had been successful for many years) would continue to be viable and, in particular, which one. impact on the diversified business model.

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