Apple in China and India

Case Solution

Peter Cohan, Sam Hariharan
Babson College ()

The case of Apple in China and India examines the competitive challenges faced by a global company in the two major emerging economies of China and India. In these two major emerging markets in particular, Apple’s flagship iPhone sales are well below its market shares in many industrialized countries and well below its own stated and announced sales and volume targets. The company must make important strategic decisions regarding its product offering and the competitive positioning of its products, taking into account the offerings of its key global and local competitors and the unique needs of customers in the two emerging markets for the desired characteristics. of the product. and their ability and willingness to pay. In making these decisions, Apple must consider how decisions regarding these two markets align with the broader global strategy for the iPhone.

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