chotuKool: “Little Cool,” Big Opportunity
In 2013, a team led by Gopalan Sunderraman, vice president of corporate development for Godrej & Boyce Mfg. Co. Ltd., one of the companies of the Godrej Group, a large Indian conglomerate, introduced an innovative low-cost refrigerator. Designed specifically for the roughly 80% of Indians who had no access to refrigeration systems (a market Godrej …