Lundbeck Korea: Managing an International Growth Engine

Case Solution

Paul W. Beamish, Michael J. Roberts
Ivey Publishing ()

In 2005, the vice president of Lundbeck, a central nervous system (CNS) pharmaceutical company based in Denmark, had to decide what to do with one of its most promising subsidiaries, Lundbeck Korea. Under the leadership of the Country Manager and Regional Manager Asia, the subsidiary had grown far beyond its originally set goals in its short life. The vice president wanted to create a reporting structure and management mix that aligned Lundbeck Korea’s local growth needs with Lundbeck’s overall strategy for specialization, speed, integration and results. While the case focuses on Lundbeck Korea, it also traces Lundbeck’s internationalization efforts in Asia over the past 20 years. Over time, the company has evolved from pure license agreements to establishing its own subsidiaries nationwide. This case illustrates the dynamic tensions between leveraging local management expertise and implementing a corporate strategy developed for an entire global group. Furthermore, it illustrates the importance, but also the difficulties, of being responsive to local management objectives while promoting a global corporate culture.

We don‘t have the case solution, but we pay up to $50 for yours!

  • Set a reminder to receive an email after your university‘s case study deadline.
  • Upload your case study solution. We will review it for quality.
  • Get your money via PayPal or to your bank account.