Microsoft’s Go-to-market Strategy for Azure in India

“The case will be determined in mid-2009, about six months before the planned global launch of Microsoft Azure. Microsoft India Cloud Computing Group Director reflects on the relative pros and cons of launching Azure in India at the same time as in the rest of the world. Cloud computing represents a paradigm shift in the …

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Sesame Workshop (C): Mission Critical Responses to Global and National Crises

Starting in March 2020, Sesame Workshop tackled a global pandemic and racial justice crisis that resulted in unemployment, business closings, school closings, and remote work. The executive director and team responded with a new partnership, leveraging its assets and stepping up its mission, including working with CNN to produce free television news specials for children …

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NAUKRI: THREE RETENTION DILEMMAS

The Naukri case addresses the talent retention challenge faced by most Indian companies. The case examines various retention scenarios the founder encounters and the best way to handle them. The case addresses business and leadership challenges in fast-growing companies in India. Learning Outcomes: Understanding Employee Retention, Leadership, and Business Challenges in India.

EcoMotors International

EcoMotors, partially funded by Khosla Ventures, has to decide how to launch new internal combustion engine technology for automotive and industrial use. The OPOC engine has opposing pistons and is a two-stroke engine compared to a more traditional 6, 8, or 12-cylinder in-line or V-geared gasoline or diesel engine. A two-stroke engine is cheaper to …

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Innovium 2018

Innovium has focused on breaking down an anchored space. After launching the product market, the company is faced with how to scale, build a strong culture, and raise more money.

YOURFIT: A Fusion of Korean Beauty and Technology

This case examines the opportunities and challenges of an entrepreneur behind the beauty startup YOURFIT trying to break into the crowded Korean beauty market (or “kbeauty”). Based on technology, YOURFIT uses a mobile application that allows customers to customize face masks to suit their unique face size, skin type, and skincare goals. This case traces …

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Paytm Mobile Payments: Will It Emerge as a Dominant Design in India?

The case looks at the fast-growing mobile payments industry in India. The growth of the industry has been driven by several factors, such as increased smartphone and internet penetration, the burgeoning startup ecosystem, increasing pressure from governments on economic digitization, and the proactive involvement of regulators to provide a enabling and stabilizing environment. The case …

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DraftKings and the Future of Fantasy Sports

Founded in 2012, DraftKings helped transform the fantasy sports landscape by popularizing Daily Fantasy Sports (DFS), or short-term fantasy sports tournaments that offered big cash prizes to winners. The company’s valuation topped $ 1 billion in 2015, but DraftKings soon came under scrutiny by government agencies to determine if its business model violated federal laws …

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Bridj and the Business of Urban Mobility (B): A New Model in Kansas City

In late 2016, Bridj expanded its digital platform to solve urban mobility problems facing cities across the country and the world. Founder and CEO Matt George considered several potential growth strategies to build the company responsibly. George continued to work with key stakeholders and had chosen to work in partnership with Kansas City and Ford …

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Retail Services & Technologies

This case describes the turbulent experiences that Eduardo Ruiz had as CEO of Retail Services & Technologies. Ruiz had acquired Arizona-based RST at the end of his search process, but soon ran into trouble with the seller and former CEO. These difficulties strained Ruiz’s relationships with his board of directors, his employees and key clients. …

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