Bridj and the Business of Urban Mobility (B): A New Model in Kansas City

Case Solution

Rosabeth Moss Kanter, Jonathan Cohen
Harvard Business School ()

In late 2016, Bridj expanded its digital platform to solve urban mobility problems facing cities across the country and the world. Founder and CEO Matt George considered several potential growth strategies to build the company responsibly. George continued to work with key stakeholders and had chosen to work in partnership with Kansas City and Ford to expand Bridj’s reach to the Midwest. This Bridj B case opens a discussion of the company’s new options given its public-private partnership with Kansas City, and provides additional examples of how George’s strategy of working with key stakeholders has helped Bridj grow.

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