Amazon 2018: Business Strategy and Financial Strategy
Description of Amazon’s business and financial situation based on Amazon’s 2017 annual report. Compare with the competition. Analysis of Amazon’s commercial and financial strategy.
Strategy
Embrace (C): Competing with Incumbents
Authors Mridula Anand, Anand Nandkumar, and Charles Dhanaraj are members of the Indian School of Business.
Charity or Bribery
Filip Kowalski, Senior Director of the pharmaceutical company Healthgen, leads the sales of the Polish division of the company. By introducing Healthgen products, he establishes a relationship with a director of a regional health fund who also manages a private foundation. After a natural disaster, Healthgen donated products at the request of the director to …
Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A)
In April 2013, Ford Asia Pacific & Africa (FAPA) reviewed its options for green maintenance of metal parts for Ford’s Customer Service Division in Sanand, Gujarat, India. Randy Creel, Director of Parts Supply and Logistics, FAPA, worked with colleagues in the US, UK, China and India to conduct analysis and develop three options: Outsource Green …
Navy Medicine: Moving to Value-Based Care
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La Fageda: An Outrageous Initiative
La Fageda is a social initiative that employs disabled and mentally ill people from La Garrotxa (Girona) and helps them to integrate into society through the production and marketing of high quality yogurt. The case study proposes growth alternatives and their consequences. La Fageda and its leadership materialize in the person of Christopher Columbus, its …
YOURFIT: A Fusion of Korean Beauty and Technology
This case examines the opportunities and challenges of an entrepreneur behind the beauty startup YOURFIT trying to break into the crowded Korean beauty market (or “kbeauty”). Based on technology, YOURFIT uses a mobile application that allows customers to customize face masks to suit their unique face size, skin type, and skincare goals. This case traces …
Paytm Mobile Payments: Will It Emerge as a Dominant Design in India?
The case looks at the fast-growing mobile payments industry in India. The growth of the industry has been driven by several factors, such as increased smartphone and internet penetration, the burgeoning startup ecosystem, increasing pressure from governments on economic digitization, and the proactive involvement of regulators to provide a enabling and stabilizing environment. The case …
Newlight Technologies: Plastics for a Carbon Negative Future
The Newlight Technologies event is scheduled for the end of 2013. Newlight received the Biomaterial Innovation of the Year award from novaInstitut GmbH at the Cologne International Conference on Industrial Biotechnology and Bio-Based Plastics and Composites. The company has a small pilot plant with enzymatic catalysts for the production of PHA bioplastic, which has a …
Note on Writing Great Marketing Plans
Marketing plans are crucial for marketing executives. If you can’t come up with a solid marketing plan, you’re unlikely to be successful. It explains why marketing plans are so important and provides a framework for creating a strong marketing plan that is key to success.