In June 2010, New Zealand eco-renovator Grant Hall had to make some tough decisions about the future of his Good Water business. He founded the company with the vision of selling bottled water made from local biomass, separating, recycling and turning waste from used bottles into plant containers. These would biodegrade to support new plant …
In July 2010, Sujit Patil, director of corporate communications for Mumbai-based Tata Chemicals Limited (TCL), needs to develop a corporate brand strategy after a series of acquisitions. TCL has acquired several of the leading manufacturers in the soft drink business, making it a leading player in the global industrial and commercial markets for this product. …
In its 30-year history, Onex Corporation, a Canadian investment firm, had derived much of its success from the private equity sector. This was done by acquiring attractive portfolio companies, increasing their value by improving their financial and operating performance, and selling them a few years later to obtain an attractive return. However, given market conditions …
United Beverages’ first product, GangBusters Interactive Beverages, achieved broad brand awareness. However, in the past 12 months, growth has stalled and United Beverages’ product development team is considering various ideas for future growth. When defining the new product development strategy for United Beverages, the team must take into account technical and market uncertainty, as well …
Porter Airlines is a regional airline that operates from the Toronto City Airport on the Toronto Islands in Toronto, Ontario, Canada. Porter only operates Bombardier Dash8 Q400 turboprop aircraft and offers flights to destinations in Canada and the United States. Porter is aimed at business travelers who don’t find Toronto International Airport attractive. From its …
In 2016, Fair and Handsome, a skin lightening cream manufactured by Emami Limited, led the category of skin creams for men in India with a 60 percent market share. However, in late 2017, the company faced both a public backlash and an adverse court ruling regarding the commercialization of the product. A growing movement called …
Rachio, a small Denver-based company, developed and sold innovative technology for digitizing home sprinkler systems. Rachio’s “Smart Sprinkler Controller” enabled homeowners to reduce water use by up to 50 percent by using detailed weather reports to automatically adjust irrigation. Homeowners can also easily control their irrigation systems from their smartphone through the Rachio app. Rachio …
The latest case in the Janet Ames series looks at the challenges of running a nonprofit and dealing with suspected fraud.