United Beverages: Product Development Genius or One-Hit-Wonder?

Case Solution

Raul Chao, Stylianos Kavadias
Darden School of Business ()

United Beverages’ first product, GangBusters Interactive Beverages, achieved broad brand awareness. However, in the past 12 months, growth has stalled and United Beverages’ product development team is considering various ideas for future growth. When defining the new product development strategy for United Beverages, the team must take into account technical and market uncertainty, as well as resource allocation issues.

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