COMCO Holding AG (B): COMCO Martech
COMCO Martech was a new type of joint venture for COMCO Holding, a mid-sized Swiss-German company that had grown over a period of five years through connections with small start-ups. Whereas a typical COMCO company served a large German retailer, was headquartered in German-speaking Europe, and COMCO Holding was given clear management control, COMCO Martech …