In 2014, Transcend Coffee, a multi-location independent coffee shop and coffee bean roaster in Edmonton, Alberta, sold premium coffee to a loyal customer base. While it took several years to establish its presence in a market full of coffee vendors, Transcend Coffee’s success was due in part to its direct chain store strategy. By working …
Nestlé SA recently launched the NESCAFÉ plan to integrate sustainability into its business model. This multifaceted plan is based on creating shared values. It emphasizes sustainability as a source of competitive advantage and accumulation of wealth rather than considering sustainability as a cost to minimize risk and protect the reputation of the company. Nestlé’s Manager …
Analyzes the impact of the North American Free Trade Agreement (NAFTA) on the United States, Canada and Mexico, a decade after its entry into force in 1994. Given the impact of NAFTA on employment, exports, productivity and economic growth, policy makers had to decide if they wanted to continue with the free trade agreement negotiated …
What does the Comprehensive and Progressive Trans-Pacific Partnership Agreement (CPTPP) mean for a country like Malaysia? This case examines the far-reaching domestic political effects of such a “mega-regional agreement” and how international agreements can be an important instrument for strengthening alliances and global prestige. The case asks students to weigh an important decision before Prime …
Describes the economic development of Indonesia from independence after World War II to 2006 and the period after Suharto. Coverage of the time after Suharto shows how political and economic conditions intertwine after a political regime change. Profiles of the business environment in 2006, including documentation of past and present policies that shaped the current …
At the end of 2013, Husk Power Systems fell further and further behind in its plans. The founding CEO decided to resign. His co-founder is faced with the decision to leave his job at the company in the US to go to India and form a new management team. Husk is an Indian startup founded …
Confidential instructions for the city representative.
China’s leading beverage company Hangzhou Wahaha Group (Wahaha) and French beverage giant Groupe Danone (Danone) formed a joint strategic partnership (JV) in 1996. In the next decade, Wahaha became the beverage company largest in China and the fifth largest in the world with annual sales of 11.1 billion RMB (1.4 billion US dollars). In 2006, …
In the 1990s, environmental activists first became interested in business issues. While the GATT, the General Agreement on Tariffs and Trade, was previously the domain of trade specialists, a new poster popular with environmentalists showed the monster “GATTzilla” devouring the earth, dolphins and democratic institutions. This case describes the conflict between environmental and trade values …