Harley-Davidson Inc.: Dividend Discount Valuation

Case Solution

Craig Dunbar, Felipe Restrepo
Ivey Publishing ()

At the end of July 2018, a purchase analyst at Dimensional Wealth Group (DWG), a private investment firm, had to decide whether or not to change DWG’s position in the shares of HarleyDavidson Inc. (HarleyDavidson). DWG was bullish on its HarleyDavidson shares, which resulted in DWG increasing its position in HarleyDavidson significantly over time. However, HarleyDavidson was currently facing several challenges that suggested the timing was appropriate for the DWG to reconsider its bullish position. How is the analyst supposed to present an appropriate recommendation on Harley-Davidson shares?

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