One of the hallmarks of the digital revolution is the rise of the socially connected consumer. At the same time, the ability of companies to influence and measure social interactions between customers has grown tremendously. As a result, when evaluating the total value of each customer to the business, it is no longer sufficient to …
When this happens, students must determine which financial metrics to focus on for the company and what is the best way to communicate, explain, and bring those metrics to life so that the company’s non-financial intermediate scorecard makes sense and internalizes knowledge. obtained from these relationships. Integrated into this task, students must: (1) understand the …
Business has become increasingly globalized, interconnected, and disrupted by the relentless advancement of technology. As markets span ever larger geographic areas, the battle for talent among companies continues to intensify. When employers enter the world of work, they seek not only challenging and challenging positions with competitive compensation, but also organizations dedicated to human resource …
The CEO of a local gasoline / distillate sales and distribution company must convey a new strategy to the division’s 300 employees. An initial strategic planning exercise identified a list of high-priority opportunities that combined the national strategy of the parent area with a tailored local strategy. However, for the new strategy to take effect, …
Describes the design and implementation of an Internet business. It focuses on the drivers of business scalability and adaptability.
There is no abstract available for this product.
Evan Siddall, newly appointed CEO of Canada Mortgage Housing Corporation, a government agency focused on the housing market, is tasked with leading organizational change. The case follows this process of change step by step and sheds light on the challenges Siddall faces. After two years of leading change, Siddall asks: Should he continue to push …
In 2005, Vineet Nayar, former CEO and Vice President of HCL Technologies, and his wife, Anupama Nayar, donated $ 100 million from their personal estate to help establish Sampark Foundation Schools by 2025. By 2013, it was clear that Sampark will never be 20 millions would reach children through writing grants. Vineet exited the corporate …
Warning: this case has been reviewed since its original publication; all amounts have been converted to euros and the data has been updated to 2020. If you have taught with this case in the past, be aware that the changes may affect lesson plans and lesson usage. Using an income statement, balance sheet, and forecast …
Describes negotiations between Denver city officials, airlines, consultancies, and BAE to build a back-up baggage system that will allow for the opening of Denver International Airport (DIA). When DIA finally opened 16 months in late February 1995, it had three separate baggage handling systems instead of a single, state-of-the-art integrated baggage handling system.