Mark E. Haskins
Darden School of Business (UV1125-PDF-ENG)
June 12, 2006
When this happens, students must determine which financial metrics to focus on for the company and what is the best way to communicate, explain, and bring those metrics to life so that the company’s non-financial intermediate scorecard makes sense and internalizes knowledge. obtained from these relationships. Integrated into this task, students must: (1) understand the type of business insights that arise from each of the possible financial metrics presented; (2) make a decision on which subset of financial metrics (a) is most applicable to a group of nonfinancial middle managers, and (b) is most representative of the interests of bankers and shareholders; and (3) develop a plan to communicate to a group of nonfinancial middle managers the subset of their selected financial metrics.
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