It updates Case (A) by describing the initial impact of the Covid19 pandemic on the art market, the gallery’s renaming to Krakow’s Witkin Gallery, and the response of its partners and staff to the pandemic.
This notice describes the key issues involved in managing the marketing communications process effectively. First define the purpose of the communication. The tools available to communicate with consumers are then classified. The continuation explains how consumers react to communication attempts. Ultimately, it establishes a framework for marketers to manage the entire communication process.
Taco Bell CEO John Martin boldly proclaims a growth target of 200,000 access points by the year 2000 (the company had about 3,600 in 1991). To achieve such growth, Martin pursues a philosophy of continual change. The consequences for Taco Bell are dramatic changes in organizational structure, culture, human resources, technology, and communication. By redefining …
This series of eight short, two-part cases was written to highlight some of the most challenging and potentially destabilizing moments in everyday work life in the Asian context. With globalization, many Asian organizations are becoming increasingly diverse. Managers and employees often have to deal with tensions that arise from diversity in the workplace. At some …
La Fageda is a social initiative that employs disabled and mentally ill people from La Garrotxa (Girona) and helps them to integrate into society through the production and marketing of high quality yogurt. The case study proposes growth alternatives and their consequences. La Fageda and its leadership materialize in the person of Christopher Columbus, its …
Telefónica, one of the largest telecommunications companies in the world based in Spain, has published a corporate sustainability report since 2002. In the 2011 sustainability report, the company included a “materiality matrix”, which makes it one of the the only five of the 97 companies in Spain that produced a sustainability report this year. The …
Role play exercise for LTC Hanson. Purpose of the instruction: role play to better understand the emotions of the protagonist.
It was in July 2017 that the co-founders of Fitpass Business Ventures Private Ltd. (Fitpass), an online platform offering passes for fitness facilities in the Delhi National Capital Region, reflected on the need to keep continuous innovation relevant. for its users. Founded in June 2015, the company wanted to meet the market’s unmet need for …
On Wednesday, July 6, 2011, the director of communications for the Canadian Cancer Society (CCS) in Toronto, Ontario, faced a difficult situation. The Canadian Broadcasting Corporation (CBC) had just published an article online that focused on the 2011 CCS budget, more specifically on how the CCS allocates millions of dollars each year. In addition, the …