Developing the Materiality Matrix at Telefonica

Case Solution

Robert G. Eccles, George Serafeim, Asun Cano Escoriaza
Harvard Business School ()

Telefónica, one of the largest telecommunications companies in the world based in Spain, has published a corporate sustainability report since 2002. In the 2011 sustainability report, the company included a “materiality matrix”, which makes it one of the the only five of the 97 companies in Spain that produced a sustainability report this year. The case describes the purpose of the materiality matrix, how it was developed, and what opportunities the company sees for its improvement.

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