Robert G. Eccles, George Serafeim, Asun Cano Escoriaza
Harvard Business School (413088-PDF-ENG)
December 17, 2012
Telefónica, one of the largest telecommunications companies in the world based in Spain, has published a corporate sustainability report since 2002. In the 2011 sustainability report, the company included a “materiality matrix”, which makes it one of the the only five of the 97 companies in Spain that produced a sustainability report this year. The case describes the purpose of the materiality matrix, how it was developed, and what opportunities the company sees for its improvement.
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