Technical Data Corp.

Case Solution

William A. Sahlman
Harvard Business School ()

Describes a decision the small business president may face to sell some or all of his business to another business. Technical Data Corp. provides analytical services to professional bond market traders through a computer terminal system operated by Telerate. The company started operations in 1980 and is very successful. The key questions in this case are: How is the value of the company to be evaluated and what negotiation strategy makes sense for a possible sale of the company?

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