It describes P & G’s expansion in Europe, including the development of strong national business management that reacts to local market differences. Introducing a new product poses strategic and organizational challenges as P&G is considering making this its first European brand and managing it in a coordinated manner across Europe.
The European Recycling Platform was the only pan-European recycling organization created in response to the groundbreaking European Union directive promoting e-waste recycling. Braun, Electrolux, HewlettPackard, and Sony introduced ERP in 2002 as an alternative to the monopoly waste collection systems that existed in various European countries at the time. ERP was based on the principle …
It focuses in detail on the implementation of a corporate restructuring program at ABB’s German subsidiary. Particular attention is paid to Germany’s unique form of industrial governance. Two main problem areas, power plants and power transformers, are described in detail. ABB’s new financial policies, organization, behavior and objectives are introduced. How should the director of …
This three-part case study examines the evolution of Adlens, a commercial company, and Vision for a Nation as a social enterprise developed in parallel. The entrepreneur’s strategy is to profitably sell Adlens innovative optical products in middle- to high-income economies, while Vision for a Nation is dedicated to improving eyesight in developing countries, starting with …
COMCO Martech was a new type of joint venture for COMCO Holding, a mid-sized Swiss-German company that had grown over a period of five years through connections with small start-ups. Whereas a typical COMCO company served a large German retailer, was headquartered in German-speaking Europe, and COMCO Holding was given clear management control, COMCO Martech …
In recent years, increased competition and lower profits due to excess national and global supply, as well as higher development costs, have led the automotive industry to undertake national and international strategic mergers and collaborations. This case examines one of the largest mergers and acquisitions in the Korean auto market in recent years: the acquisition …
This technical note discusses issues related to carbon markets: Emissions Trading Approaches (CapandTrade, BaselinendCredit and Offsets), Regulatory Framework (Kyoto Protocol) and two key mechanisms for credit creation, Clean Development Mechanism and Joint Implementation; Creation and commercialization of carbon credits (CER) (markets such as OTC and organized exchanges such as Chicago Climate Exchange); Examples of carbon …
Marcos Galperin, a graduate of the Stanford Graduate School of Business, founded Mercado Libre in 1999 with the vision of building an e-commerce company focused on emerging but rapidly growing Spanish and Portuguese-speaking markets in Latin America. In the spirit of a Silicon Valley startup, the company was founded in a garage in Buenos Aires. …
Anatolia National Telekom is a multi-party negotiation simulation based on the Turkish government’s failed attempt to privatize its state telecommunications monopoly, Turk Telekom, in late 1997. It gives participants the opportunity to identify and negotiate complex issues related to valuation and sale of a state-owned company in an emerging market. Members of each negotiation team …
The Russian Federation (Russia) was the largest of the 15 geopolitical entities that emerged from the Soviet Union in 1991. Despite a series of reforms launched in 1992 to facilitate the country’s transition from its centrally planned economy, Russia was it plunged into a deep recession that was exacerbated by a financial crisis in 1998. …