Jill Draeger

The case of Jill Draeger is designed as an introduction to a general entrepreneurship course. It is suitable for many levels of students. It attempts to portray the archetype of resource-constrained, opportunity-oriented behavior that is the hallmark of entrepreneurship. The case describes the career of Jill Draeger, an MBA with experience in the consumer electronics industry, primarily smartphones. After a hiatus in her career, she came up with the idea to license the right to make Olympic-themed watches for the 2016 Winter Olympics in Pyeongchang, Korea. The case then describes the obstacles you face in obtaining the license, acquiring the resources, and developing the skills necessary to take advantage of the opportunity.

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