Zero-Fee Tours: An Irresistible Bargain or a Sinkhole?

In early 2003, a SARS outbreak in Hong Kong caused a drop in the number of people entering the city. Many local travel agents began offering inexpensive entry tours known as “zerofee tours” to mainland Chinese tourists. They make a profit by having these tourists shop at designated retail stores that overcharge them, but offer …

Read solution

Best Deal Gillette Could Get? Procter & Gamble’s Acquisition of Gillette

January 27, 2005 was an extraordinary day for Gillettes James Kilts, the sensational exchange expert known as the “Razor Boss of Boston.” Kilts had just orchestrated a $ 57 billion acquisition of Gillette by P&G with Procter & Gamble president Alan Lafley. The formation of the world’s largest consumer goods company would end Kilt’s four-year …

Read solution

Dirk Nowitzki: Changing the Game

NBA superstar Dirk Nowitzki wasn’t sure if the 2018-19 season would be his last as an NBA player. He hasn’t faced this much uncertainty since 1998 when he made a difficult decision about when to join the NBA. He also didn’t know what he would do when he finally retired, because playing basketball was all …

Read solution

GidaExpress: Grocery Delivery in Turkey

This fictional international case examines online delivery models based on the voices of two female protagonists: Melis Aydin, COO, who hails from Turkey; and Athena Galini, Executive Director of Greece. They recently launched an online grocery delivery (OGD) service called GidaExpress (d. Aydin and Galani are evaluating three models for hiring drivers: all full-time employees …

Read solution

In a Bind: Peak Sealing Technologies’ Product Line Extension Dilemma

Peak Sealing Technologies (PST), a manufacturer of high-quality carton sealing tapes, emphasizes technological innovation as the company’s core value. But when a new regional competitor introduces a cheaper and inferior product, PST is faced with a decision that could contradict its values. Product manager Emma Taylor must decide whether the company should add a cheaper …

Read solution