Dirk Nowitzki: Changing the Game

Case Solution

Boris Groysberg, Sascha L. Schmidt, Evan M S Hecht
Harvard Business School ()

NBA superstar Dirk Nowitzki wasn’t sure if the 2018-19 season would be his last as an NBA player. He hasn’t faced this much uncertainty since 1998 when he made a difficult decision about when to join the NBA. He also didn’t know what he would do when he finally retired, because playing basketball was all he had known his entire adult life. His founding in Dallas and Germany provided funding and strategic support for youth programs; he was able to become more directly involved in the work of the foundation. The Dallas Mavericks had made it clear that they were open to Nowitzki taking on a role as a leader or coach that helps the Mavericks make decisions and / or develop their young players. Nowitzki was also intrigued by the idea of ​​becoming an independent mentor for young amateur players; After all, his mentor Holger Geschwindner played a key role in his development and he enjoyed working with young people. How should Nowitzki plan for the next stage of his life and career given his wide range of options?

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