Scaling Swagbucks (B)

Case Solution

Jeffrey Rayport, Matthew Preble
Harvard Business School ()

“Swagbucks (B)”, HBS No. 817123, took over the corporate culture in mid-2014 following the events described in “Swagbucks (A)”, HBS No. 817122 and developed a close working relationship. In early 2016, the company now has the opportunity to acquire MyPoints, an established competitor with millions of members, and the opportunity to increase sales even faster, but Davis and Gorowitz will first discuss whether the company is strong enough to generate new ones. businesses and their employees. .

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