Zameer Kassam Fine Jewelry (ZKFJ) designs individual engagement rings that tell the story of a couple’s relationship. The case describes the company’s process for building customer loyalty, which in the past has been a relatively offline high-touch experience. Due to social distancing guidelines with the advent of the COVID19 pandemic in early 2020, Zameer Kassam …
“Swagbucks (B)”, HBS No. 817123, took over the corporate culture in mid-2014 following the events described in “Swagbucks (A)”, HBS No. 817122 and developed a close working relationship. In early 2016, the company now has the opportunity to acquire MyPoints, an established competitor with millions of members, and the opportunity to increase sales even faster, …
Trans Neuron Technologies (TNT) is a learning company (L2L) that aims to transform job seekers into industry-ready professionals by providing the right support for that journey. TNT is an innovative company with great confidence in the power of young people. The company offers eKaushal, a unified platform for various stakeholders in the rating ecosystem, including …
Collage.com co-founders and co-CEOs Kevin Borders and Joe Golden have to decide how to grow their custom photo products startup in the face of fierce competition. From 2011 to 2016, the company went from being a hobby to a $ 22 million startup with 45 employees, all of whom worked from home. Customer acquisition became …
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Three years after opening his X Fire Paintball and Airsoft store, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party marketplace, and online sales expanded rapidly. Over time, X Fire found that products for which it was once the sole seller were now being sold by Amazon directly from X Fire suppliers, …
Right Media has systems and policies in place to ensure that ads are only displayed on websites where they are appropriate, and vice versa. Standard setting is a particular challenge in view of the large and growing market, the many participants, their different requirements and the dynamism of applying the guidelines in the face of …
Soybean growers in India have traditionally sold their products through ineffective and often dishonest physical markets (mandi). Farmers are generally poor and often illiterate and are forced to be “prize winners” after an arduous journey to Mandi. They also have very limited access to information and education on agricultural techniques. It describes the use of …
In March 2021, Delivery App CEO Oscar Pierre and his team are considering strategies to expand Glovo’s express commercial delivery service and accelerate its expansion in Kenya.
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