Hoi Kok Daniel Siew, Shibei Huang, Milani Lavesh Vijay, Suan Tian Koh
ABCC at Nanyang Tech University (NTU266-PDF-ENG)
September 03, 2020
Style Theory was founded in 2016 and is based in Singapore and has successfully paired the sharing economy with the fashion industry by improvising its business model. With the ever-changing dynamics of world economies, the sharing economy is gradually being embraced by various raw materials and pristine industries. By finding the void and offering fashion for rent, Style Theory’s perfect timing to address the changing needs of consumers enabled its business model to effectively connect the sharing economy with the right industry. Style Theory’s effective business model has helped the company build a solid foundation for success. With the successive development of business model components such as key partners and expansion activities, customer relationships, sales channels and revenue streams, Style Theory always stays one step ahead through expansion and continuous improvement. of its offer of products and services. This case study looks at the timing for Style Theory to enter Singapore’s fashion rental industry, examines the Style Theory business model that successfully connected the sharing economy with industry, and provides clues as to whether it could be applied. beyond the Singapore fashion industry. .
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