Lufa Farms

Case Solution

Jose B. Alvarez, Robert Mackalski, Annelena Lobb
Harvard Business School ()

In 2013, Mohamed Hage, founder of the Lufa Farms umbrella farm, thought that his company had reached a level of maturity where scaling the business model was the next logical step. Having already owned two greenhouses in Canada, he looked to other locations in the US Although Lufa Farms highlighted the company’s advanced growth technologies in its sector, the industry was still young and investors were not happy to invest their resources in farms. on rooftops. This case examines the complexities of a rooftop farming business, how it built a successful brand, and presents the challenges the company could face if the founder contemplates expanding.

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