Leo Burnett Co. Ltd.: Virtual Team Management

Leo Burnett Co. Ltd. is a global advertising agency. The company is partnering with one of its largest customers to launch a new line of hair care products in the trial markets of Canada and Taiwan in preparation for a global launch. Typically, after a brand is launched, the Global Brand Center transfers responsibility for …

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Coke and Pepsi: from Global to Indian Advertising

The case tracks the evolution of the carbonated soft drink industry. It describes the origins of the two great world companies Coca Cola Company and PepsiCo. Describe the brand distribution of the two largest. While Coke, Diet Coke, Sprite and Fanta belong to the Coca Cola Company; Pepsi, Diet Pepsi, Mountain Dew, 7 Up, and …

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PolyMedica Corp. (A)

The Securities and Exchange Commission and investors provide the practice of PolyMedica Corp.

Pacific Salmon Co., Inc.

RRR, a $ 1 billion private equity fund, is trying to determine how much to bid for Pacific Salmon Inc. and how to finance the acquisition.

GroupM India: The Human Dimension of Digital Transformation (B)

Case B describes the digital transformation process that GroupM India undertook from 2013 to 2016. To respond to the product, profile, partnership and people challenges identified in Case A, the company identified the customer orientation and flexibility as two “tasks” that must be prioritized. GroupM focused on creating end-to-end media solutions, targeting new business customers …

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Marketing Communications

This notice describes the key issues involved in managing the marketing communications process effectively. First define the purpose of the communication. The tools available to communicate with consumers are then classified. The continuation explains how consumers react to communication attempts. Ultimately, it establishes a framework for marketers to manage the entire communication process.

Intellectual Property Intermediaries

Several different brokerage business models have emerged for the intellectual property (IP) market over the past five to ten years. This notice describes the most popular: non-practicing entities (or patent trolls), defensive patent aggregators, online IP platforms, live IP auctions, and IP exchanges.