Parfums Cacharel, a division of L’Oréal, had a dominant position in the European market with the number one and number two of the best-selling fragrances: Anaïs Anaïs and Loulou held a dominant position of 15% per year and Cacharel was a brand The job of Dimitri Katsachnias, Cacharel’s new managing director, is to turn the …
Leo Burnett Co. Ltd. is a global advertising agency. The company is partnering with one of its largest customers to launch a new line of hair care products in the trial markets of Canada and Taiwan in preparation for a global launch. Typically, after a brand is launched, the Global Brand Center transfers responsibility for …
The case tracks the evolution of the carbonated soft drink industry. It describes the origins of the two great world companies Coca Cola Company and PepsiCo. Describe the brand distribution of the two largest. While Coke, Diet Coke, Sprite and Fanta belong to the Coca Cola Company; Pepsi, Diet Pepsi, Mountain Dew, 7 Up, and …
The Securities and Exchange Commission and investors provide the practice of PolyMedica Corp.
RRR, a $ 1 billion private equity fund, is trying to determine how much to bid for Pacific Salmon Inc. and how to finance the acquisition.
Case B describes the digital transformation process that GroupM India undertook from 2013 to 2016. To respond to the product, profile, partnership and people challenges identified in Case A, the company identified the customer orientation and flexibility as two “tasks” that must be prioritized. GroupM focused on creating end-to-end media solutions, targeting new business customers …
This notice describes the key issues involved in managing the marketing communications process effectively. First define the purpose of the communication. The tools available to communicate with consumers are then classified. The continuation explains how consumers react to communication attempts. Ultimately, it establishes a framework for marketers to manage the entire communication process.
A potential investor in General Motors shares reviews the pension information in the company’s 2001 financial statements as part of the company’s investment analysis.
Several different brokerage business models have emerged for the intellectual property (IP) market over the past five to ten years. This notice describes the most popular: non-practicing entities (or patent trolls), defensive patent aggregators, online IP platforms, live IP auctions, and IP exchanges.
This case describes the strategic and organizational challenges Jones Lang LaSalle (JLL) faced between 2008 and 2012. To strengthen the company’s team of real estate agents, JLL merged in 2008 with The Staubach Company, a real estate services provider with a team of top-notch real estate agents and a great cultural fit with JLL. Staubach …