James Burke: A Career in American Business (A)

Case Solution

Richard S. Tedlow, Wendy K. Smith
Harvard Business School ()

Provides a historical review of the career of James E. Burke, President and CEO of Johnson & Johnson. He investigates the company’s handling of three major incidents, the Tylenol poisoning in 1982 and 1986, and the acquisition and subsequent sale of Technicare, a manufacturer of diagnostic imaging equipment.

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