Hoechst and the German Chemical Industry

Case Solution

Benjamin Gomes-Casseres, Krista McQuade
Harvard Business School ()

It describes the rise of the German chemical industry and the country-specific factors that contributed to this increase. Focused on the German company Hoechst: its history, its position after the Second World War and its subsequent internationalization. It played in 1986 when Hoechst made a multi-million dollar acquisition of Celanese Corp. considered in the US When considering the merits of this acquisition, students will examine the extent to which Hoechst’s competitive advantages still come from local Germany or other sources. Can be used with Hoechst in USA (A) and (B).

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