Carol Yeh-Yun Lin, W. Glenn Rowe
Ivey Publishing (W11292-PDF-ENG)
June 28, 2011
This is an addition to 9B11M016. The president and founder of New Deantronics (ND) opened her sales office in San Francisco, California in 1985 and established her factory in Taiwan in 1987. With her system of management strategy and management philosophy, the president of ND earned a reputation as a trusted manufacturer and developer of medical products. All ND products were directly exported to leading global healthcare companies, including Philips Medical Systems, Johnson & Johnson, and Covidien. With the rapid growth of Liu’s business, the need to expand production capabilities became more urgent. Sitting in her office in early 2009, the president knew she could no longer put off moving. You were presented with several options, and the factors that influenced your decision were the considerations of providing high-quality human resources, geographic location, the willingness to relocate of your current employees, affordability, and the possibility of future expansion. The president wondered what the best option would be.
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