Sidewalk Labs: Privacy in a City Built from the Internet Up

When Dan Doctoroff, CEO of Sidewalk Labs, hosted a Reddit “Ask Me Anything” session in January 2018, he had only nine months to meet with Toronto residents, their government officials, and presumably their parent company Alphabet, Inc convince that Sidewalk Labs’ plan to build “the first real city of the 21st century” on the Canadian …

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Molson Canada: Social Media Marketing

This case describes Molson’s experiment with social media to create brand awareness. Illustrates problems related to social media marketing. Molson faced the challenge of how quickly social media content could spread across constituencies. There was a real risk that the situation would spiral out of control if Molson did not react quickly. The case encourages …

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ChoicePoint Inc. and the Personal Data Industry

In 2005, Derek V. Smith, CEO of ChoicePoint, Inc., a leader in the personal data industry, faced tough strategic challenges. Under his supervision, the company had approved a major security issue compromising around 160,000 personal files that he did not immediately prevent or discover. The result was renewed attention and scrutiny of privacy issues, prompting …

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A Tale of Two Managers Sequel

This sequel is a continuation of a short case designed as a vehicle instructor to present cases to a management or leadership class and start a discussion on what “efficiency” looks like in an organization. The case analyzes the experiences of two different coaches on the best English soccer teams. Students should use the information …

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Sunk Costs: The Plan to Dump the Brent Spar

Given the need to get rid of an offshore oil storage facility, the Royal Dutch Shell Corporation comes up with what they believe to be a simple and sensible plan: sink the oil platform into the deep sea 250 miles off the northwest coast of Scotland. This avoids a number of problems, including potential environmental …

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ANDA: Transforming El Salvador’s Water Company

In 1998, most officials in El Salvador recognized that the water infrastructure and the institutions responsible for its management are in poor condition. Without reforms, the country would not be able to supply a large part of its population with water and sewerage services. The Inter-American Bank had made it clear that financial aid to …

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eRecon Software Development at Hospital Corporation of America

On July 28, 2014, the eRecon technical team from the Hospital Corporation of America Medical Services Group met in the main conference room, as they did every Monday morning. The goal of the meeting was to review the project plan and update the task completion for the team’s two-year work on a six-phase internal development …

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