Google and Internet Privacy (B)

This technical note begins by solving the “Google and Internet Privacy” case (UV1354) (disturbed by the reaction from the office, Charlie resigns) and then looks at the privacy issues the case addresses. Although “personal privacy” is a difficult concept to define, scholars and social commentators continue to struggle with that definition and the value of …

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Facebook (A)

Facebook was one of many social networking websites (such as MySpace.com) launched in 2004. Facebook was an open access website that allowed users to connect and interact with others. Facebook was extremely popular with millions of active users. Of course, it can be embarrassing to post questionable content on your own Facebook page. In this …

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The Battle Over the Clinton Health Care Proposal (Sequel)

This case provides a succinct account of the shocking failure of the Clinton administration’s initiative to reorganize America’s health and insurance system to ensure universal coverage and control costs. The case traces the origins of the reform push and describes the structure and proposal of the Government Health Task Force, led by First Lady Hillary …

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Evergreen Enhancement

Richard Alpert, a senior partner at Evergreen Investments, has to decide which of his two best employees will be promoted to executive vice president. He initially preferred Charlie Pace to Daniel Faraday, but that decision was less clear when Alpert accidentally overheard an office. ” He interviewed and learned that Pace was taking Adderall, a …

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Acxiom

Acxiom built the market for personal data, but sales have stalled for a decade as the marketing appetite for data soared. Will adopting a digital data integrator, LiveRamp, give marketers what they want from a data broker?

Google and Internet Privacy (A)

Two employees suspect that another employee is HIV positive or has AIDS due to the use of a shared computer and recurring advertisements on the Internet. With this story platform, the case examines Internet marketing, especially the powerful search engine Google, and how it tracks the habits of its users. The history of Google is …

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A Tale of Two Managers

This brief case study is intended to be a vehicle that instructors can use to present cases to a management or leadership class and start a discussion about what organizational effectiveness looks like. The case analyzes the experiences of two different managers of the best English football teams. Students should use the information provided to …

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Policing Politics: Facebook and a Politician’s Right to Free Speech

Facebook, the world’s largest social media company, has a global reach with more than 140 million companies using the Facebook application, 100 billion messages shared daily, and 70 international offices. With such reach and efficient ability to instantly communicate with people, the company had the potential to sabotage the validity of the information it consumes …

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