Google, a popular internet search company, just announced the launch of Gmail, a free web-based email service that offers users up to a gigabyte of storage, more than 100 times what other free services offer. from the competition. In exchange for free email, Gmail scans its users’ emails in order to deliver targeted advertisements. Data …
By 2019, the popular social media and social media service launched by Facebook Inc. (Facebook) in 2004 had become one of the largest market capitalizations in the world. During its 15 years, the company had seen public relations incidents that sparked controversy over its social media business model. Most of the criticisms were related to …
In April 2018, Facebook Co-Founder and CEO Mark Zuckerberg was named lead witness at Congressional hearings on Capitol Hill to investigate Facebook’s “breaches of trust” with its users and “bigger questions about the fundamental relationship technology companies have with their users. “Zuckerberg admitted that his company faced” a number of significant privacy, security and democracy …
This case focuses on the privatization of water and sanitation services in the city of Cancun, Mexico. Cancun’s growth from a small fishing town in the 1970s to a major international tourist destination in the 1990s outpaced the city’s public drinking water and sewerage systems. Inadequate coverage, inadequate budgets, poor production quality, and pollution have …
This collection of exercises aims to teach students the following: 1) alignment guidelines; and 2) algorithmic bias in the implications, causes and possible solutions of marketing. Part (A) focuses on analyzing and focusing the A / B tests. Parts (B), (C), (D) introduce algorithmic bias. The exercises are designed in such a way that algorithmic …
Alphabet Inc.’s Google LLC (Google) bought Fitbit Inc. (Fitbit) in November 2019 for $ 2.1 billion, marking its foray into healthcare, and in January 2021, the US Department of Justice He conducted an investigation on GoogleFitbit-Merger amid skepticism and mistrust from Fitbit users about the treatment of privacy. Although Google’s SVP of Devices and Services …
During his successful run for mayor of Indianapolis in 1991, Stephen Goldsmith realized that he preferred the privatization of urban services. However, in office, Goldsmith opts for a different and more complex approach. The inefficiency of publicly provided services, he says, may not be the result of his publicity, but rather an expression of a …
SF Express Group Co. Ltd. (SF Express) was a leading provider of express delivery and logistics solutions in China. In May 2017, SF Express had a dispute with the logistics tracking platform Cainiao Network Technology (Cainiao) controlled by Alibaba Group Holding Limited. SF Express and Cainiao were the two main players in the Chinese express …
This case examines the broader context of competition among Internet companies for market share globally, especially in the emerging Chinese economy, as well as concerns about promoting the company’s core values, including user privacy. . Specifically, it’s about the decision to go ahead with Yahoo! CEO Jerry Yang when he faced a request from the …
In 1995, the banking sector in Haiti was reformed. Two important aspects were the reduction of the minimum reserve requirement for banks and the lifting of the interest rate ceiling for loans. These reforms allow banks to expand their lending business, but who should they lend to? Some banks are turning to the informal sector, …