Alaska Airlines recently rebounded from a period of operational instability, but executives fear the airline is depleting its reserves of loyalty and goodwill due to losses over the past two years and fluctuations in its on-time flight statistics and mishandled luggage. After concentrating many resources on operations to regain stability, executives wonder if the organization …
The Black Duck case describes the transition from a 14-year-old software startup, languishing with outdated technology, low growth, and modest margins, to a fast-growing innovative company that had become attractive enough to be an acquisition target for large software companies. . The new new CEO, Lou Shipley, had to make some tough decisions and make …
The CocoMat suitcase follows the development of the bedding brand from its first concept in 1989 to its iconic status in 2016. During this time, it went through a gradual refinement of its customers’ offerings and brand values, developing a global retail network and expanded to include hotels and wooden bicycles, among other things. In …