Wild Herbs Grow Tall: Mastering Structural Change in Lusatia – Lusiza (B)
The case “Wild grasses grow to dominate structural change in Lusatia” describes how entrepreneur Christina Grätzz taps into a niche in her home region of Lusatia in eastern Germany to grow landscapes in post-mining areas. After building a thriving B2B business in wild herbs, she is exploring the possibility of entering the B2C market with …