Transforming Verizon 2015: Going Above the Network

Case Solution

Rosabeth Moss Kanter, Daniel Fox
Harvard Business School ()

In 2015, the president and CEO of Verizon Communications looks back on four years of leadership and is considering a strategic repositioning for the future. Meanwhile, Marni Walden, an aspiring executive within the company, is leading the charge with a new company-wide product development organization. Walden’s group is promising, but faces cultural, structural and technical barriers to innovation in a large telecommunications company. Amid the change, executives debate the wisdom of Verizon’s drive to develop products and services that leverage its dominance in connectivity. Should Verizon pass “through the network”?

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