Global brands such as L’Oreal and Oil of Olay dominate the Chinese skincare market. After some successes in partnership with Sephora in Europe, a Chinese national brand seeks to challenge the position of the French and US brands in the Chinese market. It has to decide how to segment the market, how to position itself …
Look at the magazine development at Time Inc. given the growing dominance of the video company and modern management in the 1980s. Highlight the company’s magazine development in 1989.
The president, chief executive officer (CEO) and director of Sofame Technologies Inc. (Sofame) seeks to boost the sales of his company. Sofame is trying to find out why it cannot achieve rapid growth rates with proven green technology. The purpose of the case is to highlight the problems and challenges of selling new technology and …
In January 2014, Gary Bald, Senior Vice President of Safety, Environment and Health for Royal Caribbean Cruise Lines (RCL) prepared for a review meeting with the company’s CEO, Adam Goldstein, and its president, Richard Fain. Before joining RCL in 2006, Bald worked at the Federal Bureau of Investigation for 28 years. After seven years of …
Nissan Motors Ltd. went through a spectacular turning point under the leadership of Carlos Ghosn. However, despite strong growth in new car sales, auto parts “aftermarket” in Japan was unable to keep up, hurting dealer profitability. Since dealer profitability is a critical success factor in the automotive industry, Nissan decided to encourage its Japanese dealers …
Cyberdyne Inc. was a Japanese technology company that wanted to commercialize a Hybrid Auxiliary Link (HAL). HAL was a robotic exoskeletal system designed for people who had difficulty walking due to nervous system disabilities from stroke, spinal cord injury (SCI), and persistent neuromuscular disease. In a person with neuromuscular disorders, the signals transmitted by the …
DayTwo is a young Israeli company that researches the gut microbiome and machine learning algorithms to provide users with personalized dietary recommendations to minimize blood sugar spikes after meals. After a first year of implementation in Israel, CEO Lihi Segal and her team are developing a global Gotomarket plan for the company. The team is …
In 1976, US Secretary of State Henry A. Kissinger led a series of complicated multi-party negotiations in southern Africa to persuade Rhodesia’s white leader, Ian Smith, to join the majority black government. Kissinger’s efforts, carried out toward the end of President Gerald Ford’s term and against considerable opposition in the United States, culminated in Smith’s …
Ontela, a tech startup, has launched an innovative service called PicDeck that enhances the mobile imaging experience for cell phone subscribers. Ontela sells PicDeck to mobile network providers, who in turn sell the service as a private label to their subscribers. Ontela has to decide which customer segments the service should target and how a …
This case shows why the billion-dollar womenswear retailer decided to attract younger customers, what went wrong, and what steps were being taken to recover. By the end of 1999, the company had repositioned itself, faced several growth opportunities, and had to decide what the best course of action was.