Sofame Technologies Inc.: Sparking Growth in a Mature Manufacturing Company

Case Solution

Simon Parker, Ken Mark
Ivey Publishing ()

The president, chief executive officer (CEO) and director of Sofame Technologies Inc. (Sofame) seeks to boost the sales of his company. Sofame is trying to find out why it cannot achieve rapid growth rates with proven green technology. The purpose of the case is to highlight the problems and challenges of selling new technology and highlight key elements of the venture, such as sales strategy and sales cycle management.

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