Zydus Wellness: Nutralite’s Marketing Twist
Zydus Wellness Ltd. (Zydus), based in Ahmedabad, India, operates in the consumer goods sector and offers health and hygiene products and brands such as Sugar Free, Everyuth, Actilife and Nutralite. Zydus promoted its Nutralite margarine brand primarily through television commercials. Other communication strategies included digital marketing efforts and on-site activities. Nutralite entered a market dominated …