Business Process Transformation at the CIA (Epilogue)

When Dick Calder was appointed director of the CIA (DA) in 1995, he was faced with the task of leading a beleaguered organization at a difficult time. As the unit charged with delivering its most glamorous intelligence to gather and analyze information, it has endured the worst part of a decade of agency budget cuts. …

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Market Research

Describe the main kinds of market research. It gives students an overview of the available methods so that they can choose the right set for their purposes.

MJINI: Understanding the Urban Youth Market

Founded by two college graduates as a research consultancy, MJINIUrban Youth Experts focuses on the shopping habits and lifestyle preferences of urban youth, which set many fashion trends but was elusive for marketers. Not only were the founders able to draw on their experience, they also helped their communities by communicating, building respect, and giving …

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NASCAR: Leading a Marketing Transformation in a Time of Crisis

It’s February 2011 and Brian France, CEO of NASCAR (the National Stock Car Racing Association), is facing a crisis. Over the past five years, participation in NASCAR weekend races has dropped by 22 percent and viewers by 30 percent. Major marketing sponsors recently left the sport. At the same time, the US economy has only …

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Custom Research, Inc. (A)

Custom Research is considering discontinuing service for many clients to eliminate unprofitable work and focus on the most profitable client projects.

Vicks Health Care Division: Project Scorpio (C)

It revealed that the new product executives decided to recommend national expansion. You need to develop a rationale and a preliminary marketing plan. Emphasize business and consumer promotion opportunities. Students must complete a planned income statement for five years.

AT&T’s Transmission Systems Business Unit (A)

The newly appointed Product Development Time Reduction Project Director for AT & T’s Transmission Systems business unit (TSBU) is trying to determine the best way to keep his Achieve Process Excellence (APEX) teams dynamic. ). Over the past three years, APEX teams have helped reduce TSBU’s product range by 50%, an achievement that helped TSBU …

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Questionnaire Design and Development

Introduction to the design of questionnaires used in management surveys and social research. Describes a multi-stage process for developing a questionnaire.

The Hormone Therapy Controversy: What Makes Reliable Evidence

For nearly two decades, the main evidence for hormone therapy was based on evidence from observational studies such as the Nurses’ Health Study. In 1985, researchers from the Nurses’ Health Study confirmed that postmenopausal women who took estrogen had lower levels of heart disease than women who had never taken the hormone. These influential results …

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