Katie Conboy: Leading Change at Simmons College

The Conboy case can be used to examine leadership and change the strategies and behaviors that are critical to establishing self-credibility, developing a vision for change, building stakeholder agreement, creating urgency, and building resistance that is overcome. It also provides a unique opportunity to discuss the options available to a leader whose change efforts may …

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The Freelancers Union (B)

One month after the start of Freelancers Insurance Company, Sara Horowitz, founder and CEO, holds a staff meeting to discuss the outcome. The discussion focuses in particular on the reaction of the members. With the workforce divided, Horowitz thinks about the next steps to take.

Organizing From Scratch: The Learning Lab Denmark Experience (A)

Learning Lab Denmark (LLD), a research and development institute, encountered many of the typical difficulties that start-ups encounter, particularly obstacles in developing a set of routines for getting things done. In other respects, LLD faced several particular challenges that are specific to its statute. It describes in detail the genesis of Learning Lab Denmark: the …

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Food Angel: A Sustainable Solution to Food Waste in Hong Kong

Food Angel is a Hong Kong-based social enterprise that recycles food into cooked meals for the poor in Hong Kong. Founded by Gigi Tung, Food Angel has grown into a successful organization employing over 200 paid employees and 20,000 volunteers who process over 10,000 meals and 200 food packages every day. Gigi believes that her …

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The Walt Disney Company

With 195,000 employees, operations in 45 countries, and annual sales of $ 55 billion, Disney is the world’s largest media and entertainment company. The strategic leadership of Walt Disney, Michael Eisner, and Robert Iger was instrumental in transforming Disney into such a colossal empire. The case covers Disney’s epic journey from its founding in 1923 …

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Apple (in 2013): How to Sustain a Competitive Advantage?

Tim Cook took over as CEO of Apple, Inc. in August 2011, following the resignation of the legendary Steve Jobs. Although Jobs followed the great strides, Cook had early success with the introduction of the iPhone 5 and continued adoption of the iPad tablet. . Apple’s market capitalization peaked a year later, in September 2012. …

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Better World Books (in 2009): Social Entrepreneurship and the Triple Bottom Line

Better World Books was founded as a for-profit “B-Corporation” committed to triple the bottom line in terms of financial, social and environmental performance. Having grown up early, BWB now faces growing challenges while maintaining its social entrepreneurship business model. Issues like tight margins, shrinking supply, poor brand awareness, and even competitive copycats are just a …

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Mobil USM&R (A): Linking the Balanced Scorecard

The CEO of the marketing and refining division of a large oil company is in the process of making a profit. He is converting the highly centralized and functionally organized area into 17 independent business areas and 14 internal service companies. In addition, the division is launching a new market-segmented strategy targeting high-end buyers. However, …

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