Zithromax Z-Pak and the “Biaxin BBQ” (B)

Case Solution

Julie Hennessy
Kellogg School of Management ()

The Biaxin case deals with competition in the mature market for antibiotics used to treat bacterial respiratory infections. The case tells the story of how Zithromax stole the securities domain of an established brand, Abbotts Biaxin, from Pfizer. The case examines the importance of the consumer (patient) and the distribution channel (doctor and insurance payer), as well as data on drug efficacy in pharmaceutical markets.

We don‘t have the case solution, but we pay up to $50 for yours!

  • Set a reminder to receive an email after your university‘s case study deadline.
  • Upload your case study solution. We will review it for quality.
  • Get your money via PayPal or to your bank account.