Uber: Kalanick’s Tumultuous Era

Case Solution

Robert Eames
Ivey Publishing ()

In June 2017, the transportation company Uber Technologies Inc. (Uber), which operated in 70 countries and had net sales of $ 1.7 billion in the fourth quarter of 2016, fired its chief executive, Travis Kalanick. When Kalanick left, negative publicity had contributed to a decline in market share and several other top executives had left the company. What options could the company identify in the future to address existing issues, including its culture, practices, financing, and consumer trust?

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