Andrew Hoffman
WDI Publishing at the University of Michigan (W97C56-PDF-ENG)
May 07, 2019
This case describes the first investment decision of Tyson Ventures, the venture capital arm of Tyson Foods, the largest protein producer in the United States and one of the largest in the world. Throughout its history, Tyson went from producing crude protein to processing protein products and grew significantly, both organically and through acquisitions. Tyson Ventures aimed to invest in promising food startups related to sustainability, and the case explores four possible investment strategies: plant proteins, lab-grown proteins, edible insect proteins, and traditional agricultural investments. Each option has an impact on Tyson’s operations and profitability, stakeholder perception, and sustainability goals. Students analyze how established companies in traditional industries such as the food industry are disrupted by technology and innovation.
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