Tupperware Nordic (A): Challenges to Direct Selling in the Web 2.0 Era

Case Solution

Andrew Shipilov, Christian Nill, Sourabh Pagaria

The director of Tupperware Nordic faces high fluctuation and low motivation from sales consultants. He tries to understand how to use social media in innovative ways to meet these challenges and modernize the image of Tupperware. Rather than making significant investments in IT infrastructure, he leverages existing social media tools and focuses on generating emotional capital within Tupperware.

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