Sweco, Inc. (A)

Case Solution

Michael E. Porter, George S. Yip
Harvard Business School ()

Describes Sweco’s decision about whether to enter the mudprocessing equipment industry (used in oil well drilling). This is an internal entry decision, and the case describes Sweco’s existing businesses as well as the mudprocessing industry and competitors. The case contains enough data to calculate the costs of entry in the new industry, and to forecast the reactions of existing firms to the entry.

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