Biocon: From Generics Manufacturing to Biopharmaceutical Innovation

Founded in 1978 as a joint venture between Biocon Biochemicals Ltd, Ireland, and a company run by Ms Kiran MazumdarShaw, a young Indian entrepreneur, Biocon has long depended on income from the production of enzymes and generics. However, competitive pressure within Germany and other emerging countries such as China rapidly eroded the price level in …

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PayPal Merchant Services

In early 2006, PayPal management decided how to react to Google’s entry into online payments. EBay-owned PayPal is targeting online retailers outside of the eBay auction community for its next wave of expansion. Google poses a potential threat to PayPal’s “Off eBay” strategy, as do established credit card companies. PayPal management has to decide whether …

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Sai Marine Exports at a Crossroads

Sai Marine Exports Pvt. Limited. (SMEPL) had been in business for 20 years and established itself as one of India’s largest shrimp exporters with the United States and the European Union as its main sales markets. Indian companies enjoyed a competitive advantage after unprecedented market conditions due to the early mortality syndrome that affected exports …

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Sparta Glass Products

Sparta Glass Products has lost significant market share in the glare-free glass market in recent quarters, priced 10% higher than the competition. A price reduction is being considered. Unfortunately, the total allocated cost is such that the lower price translates to a loss. The topics to be discussed and the analyzes to be carried out …

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Herborist

Global brands such as L’Oreal and Oil of Olay dominate the Chinese skincare market. After some successes in partnership with Sephora in Europe, a Chinese national brand seeks to challenge the position of the French and US brands in the Chinese market. It has to decide how to segment the market, how to position itself …

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Time Inc. and New Magazine Development

Look at the magazine development at Time Inc. given the growing dominance of the video company and modern management in the 1980s. Highlight the company’s magazine development in 1989.

Antitrust Regulations in a Global Setting: The EU Investigation of the GE/Honeywell Merger

Helps students understand antitrust and competition policy principles related to the proposed GEHoneywell merger. The US Department of Justice has already approved the transaction and the European Commission is reviewing it. The Competition Commissioner, Mario Monti, must analyze the economic consequences of the planned merger and assess the effects on competitors, customers and product markets. …

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Southern Implants: Designing and Manufacturing Dental Implants to the World

Southern Implants, a South African dental implant manufacturer, was considering ways to diversify its risk. Over the past 30 years, the company had grown from a local manufacturing company and now serves customers around the world through distributors and affiliates. The founder and managing director were primarily concerned with the final steps of production, which …

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