Sherwood C. Frey, Dana Clyman
Darden School of Business (UV0363-PDF-ENG)
August 05, 2002
Sparta Glass Products has lost significant market share in the glare-free glass market in recent quarters, priced 10% higher than the competition. A price reduction is being considered. Unfortunately, the total allocated cost is such that the lower price translates to a loss. The topics to be discussed and the analyzes to be carried out are the costs relevant to the decision and the reactions of the competitors.
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