Marvin: A Personalized Telehealth Approach to Mental Health

Case Solution

Regina E. Herzlinger, Thomas Arsenault, Julia Kelley, Carin-Isabel Knoop, Andrew Nguyen, Eshani Sharma
Harvard Business School ()

More than a third of Americans are said to have some form of behavioral illness at some point in their lives, and many people need chronic therapy or intervention. Despite a significant clinical need, access to reliable treatment has been difficult due to lack of providers, stigma, and poor reimbursement. Marvin’s main offering was teletherapy online via video chat. Hoping to bring Marvin’s solution to a wider audience, they thought the race belongs to the rapids. Looking at the market opportunity and complex landscape of digital mental health, they wondered what to do.

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